Anyone who has a website or is interested in anything that involves webs and network would have most likely already heard about Search Engine Optimization. This is the secret to maintaining top spot and gaining visibility on search engines. For photographers looking to reach out to a wide audience and increase their customer base, this is where SEO for photographers become the go to. Before going into anything else, it is important that the basics of what SEO is all about be understood:
What is Search Engine Optimization?
According to a reliable source on the internet, SEO can be defined as:
“a process used to manage the visibility of a web page or website in the ‘unpaid’ or ‘natural’ search results of a search engine “.
It is important to note that although there are experts like SEO for photographers by PhotoProSEO offering top notch services to photographers for SEO purposes, the act of search engine optimization is not a quick fix. It is a process that is ongoing and never ends and to continue to maintain relevancy and stay at that top spot you so desire, it becomes important to maintain that process. The main decision maker when it comes to SEO strategies and methods is Google and they are known to change these strategies a couple of times in one year. If the SEO for photographers is not maintained then the framework and algorithms used by Google to decide a site’s rankings might very well affect your site.
Even with the above, there are still quite a number of things that can be done to further improve a site’s visibility on search engines. Some of them are:
These are the texts that appear on the top corner of a browser. What an optimized page title should look like is “Page Title | Subtitle of Website | Title of Website”. Using a real world example, the title should be “Choosing a photographer | Photographer Aberdeen | Aberdeen Photographers Association”. Using relevant keywords in this improves the ranking of a site.
You might not be tech savvy or have a lot of knowledge about the use of codes on a site but in SEO for photographers, HTML code is very important. This meta description needs to be added to the site and it often looks a little like this: <meta content=”The photographer has been in business for a while now and has a total tally of about 100 weddings / The experience gained from covering the weddings will come in handy when covering your own.” name=”description” />
When the internet was still budding and search engines had not discovered complicated algorithms to base site rankings on, meta keywords were quite easy to make use of and apply to sites. The use of these keywords could propel a sight to top rankings. However, the keywords cannot be chosen at random and they ned to be relevant and focused on a target audience for them to matter on Google’s listings.